Announcing the Veterans Coalition for Vaccination

Veterans Organizations Form Coalition to Continue the Fight Against Coronavirus

The Mission Continues, Team Rubicon, Iraq and Afghanistan Veterans of America (IAVA), Student Veterans of America (SVA), Team Red, White & Blue, and Wounded Warrior Project join forces to assist local and state officials in vaccination distribution

Los Angeles, CA (February 4, 2021)—The Mission Continues joins give other leading veterans organizations—Team Rubicon, Iraq and Afghanistan Veterans of America (IAVA), Student Veterans of America (SVA), Team Red, White & Blue, and Wounded Warrior Project —to announce the creation of the Veterans Coalition for Vaccination (VCV), a coalition aiding local and state officials in distributing the COVID-19 vaccine nationwide. The participating veteran organizations are working toward the common goal of ensuring each American who wants the vaccine has equitable access to it.  

The past year has already strained medical systems and resources, and vaccination distribution adds another layer of logistical complexity. By providing the resources and operational expertise of a million-strong-veteran coalition, the VCV will assist in ensuring access to vaccinations. This nationwide network of volunteers will allow the coalition to support vaccination requests from major cities to rural communities. A centralized volunteer management system has been established to streamline opportunities across the country.

Services to augment vaccination distribution and reduce the demands on healthcare workers include site setup and management, logistics support, providing healthcare workers to supplement hospital staff, and—where appropriate—administration of the vaccine.

“The Mission Continues is eager to team up with Team Rubicon and our other long-time partners to add capacity to the vaccination efforts across the country,” said Mary Beth Bruggeman, President, The Mission Continues “This is a natural and necessary continuation of service for our veterans, who have been volunteering for the past decade in the communities that are now hardest hit by COVID-19.”

Doubling down on its commitment to encourage Americans to receive the COVID-19 vaccine, the VCV is also joining forces with the global advertising technology company Amobee and AdTechCares, an advertising industry coalition launched by Amobee in March 2020 with more than 50 partners. AdTechCares recently developed a Public Service Announcement (PSA) ad campaign to combat misinformation about the spread of COVID-19, and will now pivot to work with VCV to deliver an ad campaign ensuring credible information about vaccine efficacy is delivered across the United States.

Now with a greater sense of urgency, the VCV is looking for veterans to put on a new uniform and continue to serve. For more information, please visit